3 Ways to Drive Traffic to Your Website

Learning how to drive traffic to the website is one of the foremost concerns of website owners. After all, the popularity of the website hinges on his/her knowledge on how to drive traffic to the site.

Promoting websites in order to attract visitors is a must. However, this is no easy task. The good news is there are a number of resources that can help you to do just that.

Links

Georgia Institute of Technology (GIT) conducted a study on the most effective way to drive visitors to your site. The results showed that links is one reliable source of traffic. One of the sites that took part in the study reported a whopping number - 84% - of their visitors came through the links.

Trading links is one strategy that you should consider. To do this, you can add a page called “Helpful Links” which will list external links. Keep in mind though that the links you referred to must contain information that can provide additional information to your readers.

The idea behind external links is that if the visitors must leave your site, they should at least go to places that would add value to your site. If you have a personal finance site then linking to a horoscope site may not be such a good idea because the site might not interest your visitors.

Another way to generate links is to add a page for “Testimonials.” This page would list people who have been to your site and are grateful for the information or products you provided. In the same vein, the websites could also post your testimonials together with your name and website address on their sites.

Using Signatures

The same study conducted by Georgia Institute of Technology (GIT) revealed that electronic signatures reel in approximately 35% of the website’s visitors. These signatures are usually found in emails sent by the website owners to their contacts.

A signature is a free feature in all email programs. It usually consists of the name of the sender and other pertinent information such as position and, of course, website address. Add the entire website address starting with “http:/” to be sure that a link to your site will be created.

Another way to add your signature is to post interesting and relevant comments on sites or blogs that are similar to your site. After you posted the comment add your name and your website address. People who read the article will see the comments you posted then click on the link to your site, generating more traffic for you.

Your signature in forums too should have your name and website address. If you post questions or answers to forums that are have similar target audience as your site, people will naturally be curious about your site.

Article Marketing

Write ups about your site from newspapers and magazines are huge help. You can also write press releases to entice readers to come visit.

But one very effective way to draw more audience to your site is article marketing. This is where you submit your articles similar to those found in your site to article directories then add the link to your site at the bottom of these articles.

People who read your articles in directories would naturally be egged on to visit your website for more information. At the end of the article you can add the words “For more information regarding nutrition, click here.” Or, “for more information visit http://....” providing a direct link to your site.

These are but a few of the interesting ways you can promote your site to drive more traffic to it. Of course, the ways and opportunities for website promotions are limitless. Just be resourcefull and creative. Every little thing that you do counts like giving out business cards or mentioning your website in parties or to your friends. These actions will add up. And later, your efforts will be rewarded by more hits and regular visits to your site.